What is IM=X® (pronounced IMX)?
IM=X stands for Integrated Movement Xercize. It's an elite fitness program that marries the muscle toning and lengthening benefits of pilates with elements of strength and cardio training to increase flexibility, endurance and muscle tone, while strengthening the spine and abdominal core. IM=X also has complementary programs such as IM=X Yoga, Ballet Bar, Jog Board, Tower, Floor Motion, Cycle/Tower and Spinal Xercize.

How does IM=X® differ from pilates?
IM=X is a cross-conditioning system that includes pilates moves but adds resistance training and plyometric jumps for a more athletic workout. IM=X pilates programs can be targeted to specific populations (i.e. athletes, seniors, back pain, pregnancy); or tailored for a specific focus (i.e. Lower Body Workout, Interval Training Workout, Stretch Workout, Basics, Upper Body Workout and more). The various programming within IM=X makes it possible to address everyone from the couch potato to the professional athlete.

Why should I buy a franchise?
The IM=X Pilates franchise provides business systems and support including marketing programs, instructor certifications, patented equipment, business training, advanced programs. Our instructor certifications, fitness services, and brand are proprietary; and meet the demands of today’s growing market segments. Your business will benefit from the increased demand for superior fitness programs in the categories of pilates, yoga, fitness, weight loss, and post-rehabilitation. When you franchise, you get both independence as a business owner and support from an established leader in the pilates and fitness industry.

How much capital do I need to open an IM=X Pilates Studio franchise?
The Initial Franchise Fee is $24,000 for a Full Studio (1000-3000 sq ft) and $18,000 for an Express Model (400-1000 sq ft). Master Licenses are priced according to market size and demographics. Depending upon the amount of equipment you purchase, your start-up costs for a single unit will be approximately $60K - $150K. Contact us to discuss capital requirements further. We will send you detailed franchise documents that outline the costs associated with owning an IM=X Pilates business. The franchise documents also define our commitments to supporting you.

How much space do I need to open an IM=X Pilates Studio?
The space for your IM=X Pilates Studio should be between 400-1000 usable square feet for an Express Model and between 1000-3000 usable square feet for a Full Model. When looking for a suitable space, we suggest that you consider a long-term lease (5-7 years) with an option to renew for an additional 3-5 years. An IM=X Pilates Studio may also be contained within another facility (i.e. as part of a spa fitness clubs or medical center).

What could I charge for membership and personal training at my facility?
The main services you will be selling are Semi-Private Training (small class) Membership and Private Training Packages. Pricing is determined based upon your demographics. Our membership includes women over 30, fitness enthusiasts, golfers, athletes, seniors, individuals with back discomfort. Please review the Price Levels and Services with your IM=X Pilates Franchise Consultant.

How do I find the right location and favorable lease terms?
The location needs to be visible, affordable and exude simple elegance. Our real estate team at Thur Associates will guide you through your lease considerations: demographics, traffic, terms, build-out and cost savings techniques. (For more information contact Jon Cashion and Shary Thur at 561-395-2441).

How much equipment do I need to open an IM=X Pilates Studio?
A full size studio may have up to 10 Xercizers, 5 Towers, 2 Ellipticals/2 Treadmills, 5-10 Indoor Cycling Bikes -- and a floor area for the IM=X Yoga and IM=X Pilates Mat classes. Your floor equipment: Rings, Mats, Body Bars are included in your Initial Franchise Fee. Schwinn Indoor Cycling Bikes are available at a 30% discount from Nautilus (download a price sheet and brochure). Contact Allen Stupplebeen at 888.420.0112 or via email astupplebeen@nautilus.com to place your orders. If you have additional space for treadmills and elliptical trainers; then you can purchase or lease them at a discount through Nautilus or Precor. (For Precor Contact: Sean Kearny at kearney@precor.com | download pricing information). To lease your equipment contact Mike Ramazio at MikeR@allstatecapital.com at 800-949-0018 x208 OR Phil Brantley from First Pacific Funding at 970-690-9047.

What support does my business receive?

Staff Certification - IM=X Basic and Advanced certifications are central to the delivery of your services. We offer monthly courses so that your staff is well versed in a variety of pilates programs. Your ability to reach new clients and improve your classes is possible with support and education from our Master Trainers who have been certifying fitness professionals in IM=X pilates for over ten years. Your staff is encouraged to further their knowledge and skills with our Advanced courses in order to learn additional class routines; and to acquire the skills for working with special populations. By having the best instructors and personal trainers, you set your studio ahead of the competition!

Marketing - Our marketing department has designed your ads, internal/external signage, fliers, brochures, price cards, special promotions, business cards, and website! As a franchise owner you have access to our library of logos, proprietary graphics and artwork -- a huge value! We save you the expense and time of creating marketing pieces plus provide you with established brandname. All IM=X Pilates Studios utilize the same images and slogans to provide an accurate and consistent message to the consumer.

Business Training - Our business course provides you and your assigned staff with valuable information about operating your studio. Computer skills, accounting, methods of operation, marketing, staff management, customer service and billing are among the topics covered. We also provide a toll free hotline (800) IMX - 1336 for your business questions.

How is the exclusive territory determined?
Your exclusive territory will be determined based upon population and geographic area. Once a territory has been defined and sold; it is exclusively yours to develop for the life of your business.

What kind of results can be achieved with an IM=X® workout?
The combination of strengthening and lengthening exercises develops long, lean muscles, improves posture, and adds stability to the spine. IM=X pilates changes body composition (muscle to fat ratio). It attacks excess bulk in the hips and thighs and tightens the body's core muscles for rock-hard abs. IM=X offsets the aging process because it is a powerful and well-rounded fitness program!

How do I expand on my success with IM=X Pilates?
Franchising provides a business system that is easily duplicated. This is a great aspect of the franchise business model. Another option for owners is Master Franchising. A Master License allows you to sell franchises in an exclusive territory with us helping you every step of the way.

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