IM=X® Pilates and Fitness was originally created and delivered as a Personal Training method, born in NYC in the early 1990’s. At that time, Founder and CEO Elyse McNergney was working with personal training clients all over New York City – in the original IM=X® flagship studio, in their homes, physical therapy clinics, chiropractic offices, corporate wellness centers and more. To this day, many IM=X® clients choose personal training to reach their fitness goals. In fact, about 10-20% of IM=X® studio revenue derives from Personal Training.
For clients, there are many benefits to working one-on-one with an IM=X® trainer: personalized sessions, convenient scheduling, accountability and motivation, and overall better results. IM=X® certified instructors are specifically trained to cater sessions to a wide range of individual needs and goals. So if clients are recovering from injury or surgery, or suffer from back pain, there is an IM=X® formula that will specifically benefit their recovery.
At IM=X®, safety is a top priority, and it is incorporated into our equipment manufacturing process, program design and teacher training. With an IM=X® Personal Trainer, clients are assured that form will always come first, with hands-on assistance, stretching and manual traction. IM=X® Personal Training also allows for flexibility of scheduling. Clients can choose the time that works for them, including off-peak hours. And a scheduled session with an IM=X® trainer ensures accountability. Clients are more likely to show up for an hour that has been carved out just for them. Most importantly, personal training often yields better results. Because IM=X® Personal Training sessions are specifically formatted for each individual client – whether they have weight loss goals, are training for a race or competition, are preparing for or recovering from pregnancy, or just want to feel happier and healthier – there is a fitness formula for every goal. And because of the accountability, motivation and efficiency that personal training provides, clients are much more likely to achieve success. When happy clients reach their fitness goals, they are willing to spend more, and to continue to re-invest in their own health and well-being – and therefore also in your business!
IM=X® has a legacy of lifelong members, with many clients continuously renewing their memberships since Day One (over two decades ago)! This is because the IM=X® business model which is based on helping clients achieve results – unlike the lower-cost “big box” gym memberships that profit from low-cost memberships and count on members NOT actually showing up. In the long run, these clients eventually realize they are paying for a service that they do not utilize or benefit from. Contrastingly, IM=X® clients not only pay higher price points because they see the value in their dramatics results, but they become walking billboards for a method that works. In fact, word-of-mouth advertising is the top marketing