Privacy Policy

IM=X Pilates and Fitness, the Xercize Studio, LLC, and its subsidiaries (collectively referred to herein as “IM=X,” “we,” “us,” or “our”) recognize that your privacy is very important, and we are committed to protecting any Personal Information we may collect from or about you. “Personal Information” means any information that can, directly or indirectly, be used to identify you. This Privacy Policy explains how IM=X may collect, use, disclose and secure Personal Information that we collect online.

This Privacy Policy does not apply to independently owned and operated franchisees’ collection, use, and disclosure of your information, except as described in this Privacy Policy with regard to certain data sharing practices.

COLLECTION OF PERSONAL INFORMATION

Information You Provide Us

We generally collect limited Personal Information from you. Such Personal Information may include:

• Name, physical mailing address, email address, or other contact information you may provide;
• Payment information to purchase products on our website (collected through our third-party payment processor);
• Professional contact information from potential or current franchisees (telephone number, physical mailing address, email address), as well as other information required to administer the franchisee relationship;
• Information regarding your interactions with our website or social media accounts; and
• Other information you voluntarily provide to us.

Information Collected Automatically

We automatically collect certain Personal Information about your interactions with us on our website, including:

• Internet or Other Electronic Network Activity Information: We collect information about your activity on our websites, such as your browsing history, search history, and information regarding your interaction with our website.
• Device and Usage Information: We collect information about how you access our websites, including data about the device and network you use, such as your hardware model, operating system version, mobile network, IP address, unique device identifiers, and browser type. We also collect information about your activity on our websites, such as access times, pages viewed, links clicked, and the page you visited before navigating to our websites.
• Information Collected by Cookies and Similar Tracking Technologies: We use tracking technologies, such as cookies and web beacons, to collect information about you. For more information about our use of cookies, see the Cookies and Similar Technologies section below.

PURPOSE OF COLLECTION

We generally use Personal Information to:

• Provide you with the information or product or service that you have requested from us;
• Meet our legal or contractual obligations, as necessary;
• Enable our franchisees to provide services to you in their independently owned and operated studios, and to facilitate a franchisee’s transition to a new owner upon leaving our franchise system, including ensuring that the respective studio’s members’ Personal Information is transitioned to the new owner so that members continue to receive services;
• Develop our franchise program;
• Enforce our rights arising from any contracts entered into between you and us, including for billing and collection;
• Protect the rights, property, or safety of IM=X, our customers, or others;
• Assess your use of our website, measure engagement, conduct data analysis, identify usage trends, and create new or improved services;
• Carry out any other purpose for which you have otherwise provided your consent; and/or
• Fulfill such other purposes as are otherwise necessary for the operation of our business and/or for legal or legitimate interests.

DISCLOSURE OF PERSONAL INFORMATION

We may disclose Personal Information for the purposes described above to:

• Our subsidiaries and affiliates;
• IM=X franchisees;
• Contractors, service providers (such as our IT service providers), and other third parties who assist us in operating our business and providing goods and services you request;
• A buyer or other successor in the event of a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of IM=X’s (or any of IM=X’s subsidiaries’) equity or assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which Personal Information held by IM=X about our customers, clients, or website users, is among the assets transferred; and
• Regulatory authorities, legal counsel or others as necessary to comply with any court order, law, or legal process, including to respond to any governmental or regulatory request.

Additionally, we may also disclose your Personal Information to other third parties with your consent, or as otherwise permitted by law.

COOKIES AND SIMILAR TECHNOLOGIES

What Are Cookies?

We use various technologies to collect and store information, including cookies, pixel tags, local storage, databases, and server logs (collectively, “cookies”). Cookies are small bits of data cached or stored on your computer or mobile device based on your internet activity. We may use cookies to monitor individual activity in aggregate to improve our services and provide features that are tailored to your needs.

Cookies are small text files that are stored within your internet browser by the websites you visit. Cookies help the website remember information about your visit, which can make it easier to visit the website again and make it more useful to you. Some cookies are deleted once you close your browser (session cookies), while other cookies are retained even after you close your browser so that you can be recognized when you return to a website (persistent cookies).

Types of Cookies We Use

Cookies on our website are divided into the following categories:

Purposes of Cookie Use

We may use the information collected through cookies and related tracking technologies for the following purposes:

• To make our website easier to use and generally improve its performance;
• To gather metrics about how you interact with our website;
• For security reasons;
• For behavioral advertising purposes; and
• To provide personalized content, including storing user preferences, default language, device and browser information, and profile information.

Do Not Track Signals

At this time, our website is not configured to respond to a browser’s “Do Not Track” signals.

California Shine the Light

If you are a California resident, California law permits you to request certain details about how your Personal Information is disclosed to third parties for third parties’ direct marketing purposes. We do not disclose your Personal Information to third parties for their direct marketing purposes.

MARKETING

In certain cases, IM=X’s independently owned and operated franchisees may use text messaging to communicate with you. While you may generally opt out of text messages by texting STOP, please note that text messages and other electronic communications sent by our franchisees are sent by independently owned and operated businesses, and IM=X assumes no responsibility or liability for the texting or communication practices of its franchisees.

IM=X’s independently owned and operated franchisees may also send promotional email communications regarding IM=X products, services, or classes. If you receive promotional communications from a franchisee and would like them to stop, you can generally do so by following the directions in the relevant email, however, IM=X is not responsible for the email or marketing practices of its independently owned and operated franchisees.

DATA RETENTION

Generally, we will retain Personal Information for the period necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by applicable law. This may include retaining your Personal Information, even after the completion of our services, in order to provide you with future updates about IM=X, as well as to comply with our legal obligations, resolve disputes, or enforce any of our agreements.

LINKS TO EXTERNAL WEBSITES

It is important to note that our website contains links to third-party websites, and such third-party websites do not follow the same privacy practices as IM=X. We make no representations whatsoever about any other website that may be linked to or from our website. Any link to a third-party website does not mean we endorse or accept any responsibility for the content or the use of such website.

SECURITY

No method of transmission over the internet, or method of electronic storage, is fully secure. While we use reasonable and appropriate technical and organizational measures to protect any Personal Information we may collect and process about you, we cannot guarantee the security of your Personal Information. In the event we are required by law to inform you of a breach to your Personal Information, we may notify you electronically, in writing, or by telephone, if required to do so by law.

CHILDREN UNDER THE AGE OF 13

This website is a general audience website. We do not knowingly collect Personal Information from children younger than thirteen (13) years of age. If you are under thirteen (13) years of age, do not use or provide any Personal Information on this website. If you are a parent or guardian and become aware of IM=X collecting or processing the Personal Information of a minor under thirteen (13) years of age, please notify us promptly at the address listed below.

INTERNATIONAL TRANSFERS

We operate our website from the United States and it is intended for US residents. As such, please be aware that any Personal Information you provide to us will be transferred and processed in the United States. Please do not provide IM=X with Personal Information if you do not agree to the transfer of Personal Information.

MODIFICATIONS TO OUR PRIVACY POLICY

IM=X reserves the right to change our Privacy Policy at any time. We will post revisions online and note the effective date of the latest version at the bottom of the Privacy Policy. To the extent our Privacy Policy changes in a material way, the Privacy Policy that was in place at the time you submitted Personal Information to us will generally govern that Personal Information unless we receive your consent to the new Privacy Policy. By continuing to access this website, you consent to any new Privacy Policy. If you do not agree to the new Privacy Policy, please stop accessing the website.

QUESTIONS AND FEEDBACK

If you have any questions about the way IM=X handles your Personal Information, you may contact us as stated below. We will promptly consider your concerns and, to the extent your concern is substantiated, IM=X will take reasonable steps to address your concerns, which may include correcting our records or implementing changes to the way we handle Personal Information.

HOW TO CONTACT US

If you have any questions or would like additional information about our privacy practices, please do not hesitate to contact us at:

IM=X
24 West Main Street #211
Clinton, CT 06413
IM=X Email: info@imxpilates.com

Effective Date: July 7, 2026

Last Updated: July 2026