The IM=X® franchise offers incredible value by providing payroll savings through our tuition-free certifications, USA made commercial reformers, comprehensive business and marketing support plus vendor discounts. Find out how easy it is to open an IM=X® Pilates, Personal Training, Barre, Cycle Studio!

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A Powerful Pilates Studio Opportunity!

A powerful investment!

Fast-track your goals!

Independence, earning power, a flexible schedule and physical fitness are the reasons to join the IM=X® Pilates and Fitness franchise system!  Make a positive impact on your community and capitalize on our long-standing foundation.  Receive a proven business model and franchise support to excel in the boutique pilates, barre, cycle and personal training industry.

The critical franchisor support we provide will help you thrive:

  • staff certifications to save on payroll
  • superior equipment at a reduced price
  • operational formulas and details
  • complete marketing plan all done for you!

THE MARKET 

12.8B

MARKET

+11.7%

COMPOUND ANNUAL GROWTH RATE
2018-2025

9M

PRACTICING PILATES IN THE U.S.

THE IM=X® PILATES AND FITNESS ADVANTAGE

OUR EXCLUSIVE OFFER

  • Comprehensive Operational, Training and Marketing Support
  • Payroll Savings (tuition free staff certifications)
  • Vendor Savings (we pass the savings on to you)
  • USA made equipment (built to last)
  • Assistance with Site Selection 
  • Proven brand with over 35 locations
  • USA female owned company
  • 25% Greater Capacity than competitors
  • Private Web Pages with over 16 Landing Pages to Use
  • Manager Training for Semi-Absent Owners
  • Recurring Group and Elite Memberships
  • Proven Physical Fitness and Medicine Programs
  • Proprietary Pilates, Back Exercise, Barre & Cycle

As a consumer of pilates, I chose IM=X for its programs and equipment. When my husband and I decided to open our pilates studio, IMX Brand was the best choice in terms of the program, health benefits, brand support, and financially. With the support of the IMX Franchise, it was so much easier – we have reached our sales goals in 4 months of operation with the tools provided and a little bit of hard work. My husband and I both recommend the IM=X Pilates Franchise to anyone looking to enter boutique fitness, we are very happy with our decision!”

Slavka and Jan Kmec, Franchise Owners 
Slavka and Jan Kmec, Franchise Owners

Here is one equation that will keep you fit! … The comprehensive program includes resistance training, plyometrics and innovative formats…IM=X® brings intensity and efficiency to functional-strength and flexibility training.”

Physical Magazine 
Physical Magazine

I fell in love with IM=X® Pilates immediately when the franchise was introduced at my state Chiropractic Association meeting… I knew IM=X® was a perfect fit  providing our patients and community with a solid clinical foundation for elongation, stabilization and strengthening. Thanks IM=X® for making it easy to implement and easy to operate.”

Dr. Magwood 
Dr. Magwood

We are thrilled to be re-signed for our next 10 year term…Out of all of my different careers this is by far the best thing I have ever done and I truly love what I do! The IM=X® Pilates franchise allowed my husband to quit his job, and we have lived solely off our IM=X studio’s income for the past 10 years with a great lifestyle and more freedom.” 

Rhonda Webber, Owner, IM=X® Lake Oswego OR 
Rhonda Webber, Owner, IM=X® Lake Oswego OR

Stretch your limits…IM=X® has updated the classic pilates method with modern gym practices by adding more cardio work, offering classes tailored to client’s fitness goals, and having members pay monthly …And there is an added bonus: Franchisees are entitled to certifications annually which can be used in any manner they choose for their employees.“

-Entrepreneur Magazine 
-Entrepreneur Magazine

Stepping the intensity up a notch, IM=X® incorporates cardio and strength-training elements for optimal sculpting success…created by exercise physiologist Elyse McNergney.”

- PilatesStyle Magazine 
- PilatesStyle Magazine

The Xercizer is an upgrade to the original pilates reformer…it accommodates large individuals and professional athletes with increased resistance levels…”

-Club Industry Magazine 
-Club Industry Magazine

Total investment ranges $72,800 - $224,745

Initial Franchise Fee: $40,000-$46,000
Equipment packages range from $44,000-$88,000

Note: 3rd party financing is available as well as discounts for veterans and existing IM=X Instructors. 

Requirements

Liquid Capital: $75,000
Total Investment: $72,800 - $224,745
Franchise Fee: $46,000

Options

Financing: Available - 3rd party offers
Training: Tuition-Free Staff Certification
Equipment Leasing: Yes

A Strong Body and Business

IM=X® franchise advantages that impact your bottom line!

The IM=X® Pilates and Fitness franchise is a complete formula for success, one which leverages our past experience with the present opportunities in the pilates, barre, personal training, cycling, boutique fitness and back wellness markets.

staff certifications

The IM=X® franchise commitment to education provides you with an edge over your competition. Our Master Trainers will certify as many staff as you need to develop, grow, and sustain your business, tuition-free! This provides immense payroll savings and guarantees quality, consistency and integrity in every class, every time.
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equipment package

At the center of your IM=X® Pilates studio is our reliable reformer equipment — The Xercizer. It is the heaviest, highest quality reformer available. We've been manufacturing in the USA for over 20 years and it takes industrial-strength materials and ingenuity of design to build a reformer that your clients will prefer over others.
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business support

The IM=X® Pilates and Fitness business model entails proven operational solutions for growing your boutique fitness business. Franchise owners and managers receive comprehensive business training and ongoing support from our team of experts. Our step-by-step procedures guide you from pre-opening through your initial membership drive and beyond.
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marketing services

Our extensive world-class marketing and brand support saves you precious time and money. Our complete marketing program allows you to build your membership and private training business without the costs of a start up studio. Once you have signed on, we provide you with a marketing package that easily saves you tens of thousands of dollars.
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learn more

Contact us at info@imxpilates.com to schedule an introductory meeting to review your goals and the benefits of owning an IM=X® Pilates and Fitness franchise.

apply

Complete our Confidential Candidate Application and determine your source of capital to fund your business. Schedule a free consultation with our preferred lender FranFund and our preferred equipment leasing company AmeriFund

meet the team

Through a series of meetings, we will review in detail the many assets of our franchise offering including information about our proprietary staff training, business model and marketing support. We also will look forward to discussing your business goals.

review our franchise agreement

Review the Franchise Disclosure Document with us and then review it with a franchise attorney or business advisor. At this stage, you may also schedule a visit to an IM=X® Pilates and Fitness studio near you.

sign on and get going

We will choose a date to sign the Franchise Agreement and collect the initial fees. Then we will move onto the exciting next stage of pre-opening. Congratulations!

real estate

Work with our Real Estate Team to find the best location for your business. You will be supported every step of the way from site selection to lease negotiation and buildout design.

business training

Attend our Business and Marketing Training to learn about all of the valuable tools and processes used to open and grow your studio business.

staff certifications

Schedule your IM=X® Pilates Basic and Tower Certification for yourself and your team. 

marketing

Our marketing and sales program will help you with your pre-opening membership drive, visibility in your community and ongoing reach to gain new clients. Our detailed resources are at your fingertips.

open

Your pre-sales efforts have generated initial members. Your studio looks great. Your team has is certified and ready to teach! It is time for your Grand Opening. Congratulations on your new business!

FAQs

What is IM=X®?

IM=X® stands for “Integrated Movement eXercise.” Although you don't pronounce the equals sign, it's appropriate that IM=X® resembles a scientific equation: it’s an elite fitness formula that adds the lengthening and toning benefits of pilates plus strength-training and cardio components. IM=X® applies modern research in spinal fitness while incorporating other physical disciplines such as cycling, barre, tower, yoga, and more.

Why Should I Choose IM=X®?

The IM=X® franchise system provides you with significant savings on staff certification, software, pilates equipment, marketing and more.  We provide boutique pilates studio owners with a total business package – instructor training, operational and marketing support, plus vendor savings and individual coaching.

What Business Models Does IM=X® Offer?

IM=X® has several business models to choose from: a Full-Size Fitness Studio option, a Personal Training Studio option, and add-on business options for Physical Therapists, Chiropractors and other existing businesses. Schedule a meeting with us to learn more about these options and determine which is the best fit for your goals.

How Does an IM=X® Studio Generate Revenue?

IM=X® Pilates and Fitness franchise locations offer monthly membership and class packages, as well as Private Training, Home Training and Virtual Training options.  Our Elite Memberships combine both Private and Semi-Private training options for optimal results. Your membership rates will vary based on your region.

Who is an Ideal IM=X® Pilates Studio Owner?

Whether you are a pilates fitness enthusiast or a savvy investor, we provide all the tools and training you need to break in to the thriving boutique fitness industry. An ideal candidate is organized, has a passion helping others, and a desire to create a healthy lifestyle - physically and financially. You have the option to be a hands-on owner, or hire a Studio Manager.

How Will I Choose My IM=X® Studio Location?

Our Real Estate Team will provide reports for assessing potential locations and demographic information. We will walk you through the process of site selection, layout designing and planning and initial lease negotiations.

Does IM=X® Provide Exclusive Territories?

We offer exclusive territories based upon population density and other factors. Your exclusive territory will be designated in your Franchise Agreement and we will guarantee that we will not open another IM=X® studio within that radius.

Can I Purchase More Than One Location?

Of course! We offer multi- packs of two, three and four studios. In fact, you will receive a discount if you commit to opening two or more studio locations. You also always have the option to start with one location, and expand in the future, as long as territory availability permits.

Is Financing Available?

Multiple options are available for funding your new business. Our partners at FranFund can help you determine the best option for you, whether it’s a small business loan or other means of funding. We can also refer you to our Equipment Leasing partners who can help you obtain quick and easy financing for your Initial Equipment Package.

Investment Opportunities in All Markets

Enter the growing boutique fitness and physical wellness markets.

chiropractic

The IM=X® Franchise supports Doctors of Chiropractic to expand their services to include a robust therapeutic exercise and spine stabilization pilates fitness program. With low start-up costs, IM=X® dramatically influences the long-term health of patients and creates a cash-based business.
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physical therapy

Grow your business by expanding your treatment options to include IM=X® Therapeutic Exercise. Increase client retention by utilizing PTAs and trainers to deliver a variety of IM=X® fitness formulas. Offering our post-rehabilitation programs keep your clients healthy and increases your revenue.
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personal training

IM=X® Pilates got its start in the Personal Training market. And now, we are proud to return to our roots with our newest offering: The IM=X® Personal Training Studio. The perfect solution for a fitness enthusiast or entrepreneur looking for a small size business model or an add-on to an existing business.
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international

International business owners have the opportunity to partake in a unique pilates and fitness business which has been fully developed and proven. Become your country's representative of a powerful brand and receive all the support and expertise you need to break into the global boutique fitness movement.
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changing lives

I deeply appreciate the comprehensive support extended to me at every juncture, encompassing real estate acquisition, social media marketing, and certification training, among others. The abundance of guidance at my disposal is particularly invaluable, given the wealth of experience possessed by the team. Their seasoned insights, derived from navigating various situations consistently translate into effective and pragmatic solutions. The equipment is top quality which adds to list of all the benefits.”

-Jaspreet Sharma, Franchise Owner 
-Jaspreet Sharma, Franchise Owner

I have been teaching the IMX programs at Bristol Myers-Squibb since 2002…I feel very fortunate that so many years back the Fitness Center staff at BMS connected with Elyse and we all had the opportunity to learn, train and certify in IMX. Thanks to her knowledge and creativity we all continue to make a difference in the lives of each person that experiences an IMX Mat or Xercizer class.”

- Sharon Combes-Kelemen 
- Sharon Combes-Kelemen

I am so appreciative of you and the brand! It has done so much for me, my family and my neighborhood! I believe this is the best pilates brand on the market and want to share it with everyone! Thank you for supporting me every step of the way!

Slavka Kmec, Franchise Owner 
Slavka Kmec, Franchise Owner

We are thrilled to be re-signed for our next 10 year term…Out of all of my different careers this is by far the best thing I have ever done and I truly love what I do! The IM=X® Pilates franchise allowed my husband to quit his job, and we have lived solely off our IM=X studio’s income for the past 10 years with a great lifestyle and more freedom.” 

Rhonda Webber, Owner, IM=X® Lake Oswego OR 
Rhonda Webber, Owner, IM=X® Lake Oswego OR

With no prior fitness experience, we quickly established ourselves thanks to the athletic focus of the IM=X® program, the superiority of the Xercizer machines, and the excellent instruction provided by our Master Trainers. Looking forward to another 10 years  with IM=X® Pilates!”

-Rhonda Webber, Franchise Owner 
-Rhonda Webber, Franchise Owner

IM=X Pilates, Inc. introduces new programming that capitalizes on the demand for pilates based exercise, enhances its benefits, and introduces a new approach to this popular form of exercise…offers a cross-conditioning system focusing on muscle efficiency through posture and core muscle endurance that includes resistance training, stretching, plyometric jumps, and progressive class formats…Founder and Exercise Physiologist, Elyse McNergney explains, ‘Our programs are unique and aggressive, designed to get results…”

-Club Industry Magazine 
-Club Industry Magazine

Consumers are embracing the low-impact, high-results workout known as pilates, currently one of the fastest growing fitness trends in the nation. IM=X® has updated the classic pilates method with modern gym practices by adding more cardio work, offering classes tailored to client’s fitness goals… And there is an added bonus: Franchisees are entitled to certifications annually which can be used in any manner they choose for employees.“

- Entrepreneur Magazine 
- Entrepreneur Magazine

Introducing IM=X® to my patients was an immediate success. My practice has never been busier since introducing IM=X® Pilates by creating a “one stop” shop wellness facility. The franchise is a great compliment for my practice and bridges the gap between corrective care to wellness care. Most importantly IM=X® emphasizes strengthening core stabilization muscles and lengthening lower extremities muscles to help my patients improve on balance and functional strength and allowing patients to rely less on palliative care.”

- Dr. Gary Yen (Manhattan Spine Rehabilitation) 
- Dr. Gary Yen (Manhattan Spine Rehabilitation)