Open a studio in your area.

IM=X® stands for “Integrated Movement eXercise.” Although you don’t pronounce the equals sign, it’s appropriate that IM=X® resembles a scientific equation: it’s an elite formula that systematically adapts traditional pilates into a strength-training, core intensity, multi-disciplinary series of workouts which optimize results The IM=X® equipment, workout sequencing, variety of hybrid routines and applied science reach clients with all levels and abilities. Integrating other physical disciplines such as cycling, barre, tower, stabilization and weight training keep IM=X® workouts challenging.

Franchise owners receive support every step of the way: from site selection and studio design planning, to instructor recruitment and training, marketing resources, sales tools, operational systems, and ongoing support and advice throughout your opening phase and beyond.

IM=X® Pilates and Fitness franchise locations offer monthly memberships for unlimited classes as well as elite memberships which sell at a premium because they combine both private and group reformer training for optimal results. Our open floor plan model is unique and allows you to sell more memberships than other studios.  Membership rates vary based on your region.

No prior Pilates or fitness experience or business ownership experience is required. Many successful franchise owners come from sales, management, healthcare, education, or other unrelated backgrounds. What matters most is a passion for fitness and wellness, and strong organizational skills. Whether you are a pilates fitness enthusiast or a savvy investor, we give you all the tools you need to enter the thriving boutique fitness industry!

IM=X® iPilates and Fitness is our proprietary blend of pilates type moves, strength-training, cardio, barre and cycling.. Our approach to spine stabilization and decompression exercise allows IM=X® studios to cater to a much broader audience than studios offer reformer Pilates classes alone. Instead of relying on a single workout routine, you will gain access to hundreds of revenue-generating formats in multiple physical disciplines all under one roof to keep members engaged for years, not months.

The IM=X® business model features:
·      Lower opening and operating expenses
·      Higher quality instructor training
·      Marketing, sales, and operational training
·      Exceptional support
·      Proprietary programming
·      Durable USA-made equipment
·      Increased studio capacity and revenue potential
all directly improving your bottom line.

The cost and time commitment of Pilates certifications is one of the biggest barriers to entry in the Pilates industry. Instructor turnaround is common and represents a huge hidden cost. Most studios spend thousands recruiting and training new instructors. At IM=X®, our Master Trainers will certify as many members of your team as needed – without ever charging tuition. This is your payroll savings advantage, your quality assurance, and the ability to easily scale your team as your business grows. 

Territories are available in select markets across the United States. Reach out today to find out if your city or town is available. We offer exclusive territories based upon population density and other factors. Your exclusive territory will be designated in your IM=X® Franchise Agreement. Upon signing the Franchise Agreement, our Real Estate team will assist you with the process of assessing potential locations and demographics, site selection, layout design, and initial lease negotiations.

Of course! We offer multi-packs of two, three, and four studio locations. In fact, we offer a discount if you commit to opening two or more studio locations. You also always have the option to start with one location and expand in the future, as long as territory availability permits.

If you are interested in opening an IM=X® Pilates and Fitness studio, the next step is to schedule an introductory Zoom meeting to learn more. From there, we will review investment details, share details about the IM=X® franchise support, and review the IM=X® Franchise Disclosure Document.