Chiropractic Add-On

Expand Your Practice

Offer Back Exercise

The benefits of IM=X® have been proven over the past 20 years in chiropractic offices, hospitals, gyms, corporate fitness centers, and physical therapy practices. As healthcare shifts toward wellness and fitness, IM=X® Pilates helps you stay ahead in today’s competitive market by drawing in new patients and clients seeking fitness.

FAQ’s for Doctors of Chiropractic

What is IM=X® (pronounced IMX)?

IM=X® stands for Integrated Movement Xercize. It’s an elite spinal fitness program that focuses on trunk muscle toning and spinal lengthening while progressively building total-body strength, endurance, and active range of motion. IM=X employs specific stabilization techniques to alter muscle recruitment patterns and improve posture. IM=X Pilates also offers a variety of complementary fitness programs that you can add for your returning cash-based fitness clients.

How does IM=X® pilates help my patients?

IM=X® provides programs and educational courses that are acknowledged by the medical community and can be offered as Therapeutic Exercise. We have eliminated dangerous exercises and “re-choreographed” protocols that are effective and safe for most back patients. Our techniques and equipment do not place pressure on the cervical and thoracic spine as often occurs with traditional pilates.

How does IM=X® help me increase my revenue?

Patients are exposed to IM=X® therapeutic protocols while under chiropractic care. Once discharged from care, it is common that these patients will want to continue their progress. Your existing patient base thus becomes your future fitness clientele. There are numerous IM=X® workouts to keep them engaged over time and our unique program adds resistance and cardiovascular training for continual progress and improved results.

Why should I choose IM=X®?

Benefit from years of experience and a comprehensive franchise support system. The cost and effort of “going it alone” would be much greater than having the right tools and team. We provide staff chiropractic certifications, patented reformer equipment, extensive marketing support, business training, and a referral program. When you franchise with IM=X®, you receive the support needed to maximize your earning potential.

Can I offer IM=X® Pilates at my existing chiropractic office or a new location?

We can help you analyze your existing space and business goals to determine the best solution for you: either an add-on Back Studio or a new location. If you require a new location, our experienced Real Estate team will work with you to find the optimal location. They will guide you through lease considerations: thorough demographics, traffic, terms, build-out, and cost-saving techniques.

Proven Benefits

The IM=X® Franchise supports Doctors of Chiropractic in expanding their services to include a robust therapeutic exercise and stabilization-focused fitness program. Increase patient adherence to regular visits with our back exercise program and build a cash based membership.

increase patient visits and build a cash membership

Increase Your Earnings

Utilize chiropractic assistants and fitness trainers to deliver IM=X® services. We will train your team to deliver superior Therapeutic Exercise (TE) and pilates fitness workouts. Bill for TE regularly as a part of your care plan (consult your state board for details).

influence long-term health

IM=X® Advantages

Our approach to spine stabilization, trunk exercise and posture is like no other. It is supported by ground-breaking research in the field of back wellness.
We know you're busy, so we provide a system whereby your staff may deliver our proprietary Therapeutic Exercise and fitness programs.
You will develop new clientele who expect to pay cash for their services.
Our comprehensive marketing support generates membership.

stay ahead in today’s competitive market

Our Approach

IM=X® Sessions combine stabilization techniques, muscle recruitment training, active range of motion stretches, and resistance exercises on our patented reformer. These services can be customized for a wide range of ages and fitness levels. All of these benefits allow your patients to become long-term members of your practice.

customized service for everybody

Start Your Journey

Add IM=X® to your practice!

Find out more about studio set-up, or sign up for a certification course today!

Changing Lives

We are thrilled to be re-signed for our next 10 year term…Out of all of my different careers this is by far the best thing I have ever done and I truly love what I do! The IM=X® Pilates franchise allowed my husband to quit his job, and we have lived solely off our IM=X studio’s income for the past 10 years with a great lifestyle and more freedom.”

Rhonda Webber, Owner, IM=X® Lake Oswego OR

I fell in love with IM=X® Pilates immediately when the franchise was introduced at my state Chiropractic Association meeting. I am always cautious when considering buying into complimentary wellness services for my chiropractic office. For a passionate doctor, the chiropractic principle is enough, however when I was honest with myself, I knew IM=X® was a perfect fit for the suite next door. It provides our patients and our community with a solid clinical foundation for elongation, stabilization and strengthening. With our emphasis on posture and its neurological implications, IM=X® guides patients’ lifestyles and offers them challenging and fun ways to improve their function and performance. Thanks IM=X® for making it easy to implement and easy to operate.”

- Dr. Michael Magwood, Owner BS, DC, CACCP, TRT-Adv Cert, AT-Cert

IM=X® is the perfect adjunct to chiropractic care…a comprehensive, safe and superior approach to back exercise rehabilitation.“

- James Dillard, DC, MD, Author of The Chronic Pain Solution

After 8 years of severe back pain, 2 physical therapy programs and 3 orthopedists; my chiropractor recommended IM=X® exercise, which has provided me with the success, relief and permanent changes I needed. The most exciting aspect of my recovery is that I now can exercise without pain or re-injury!”

—Laurie Levin

Practicing chiropractic for 15 years has exposed me to many techniques for restoring balance to the musculoskeletal system. None have impressed me as much as IM=X®; it is safe efficacious and cost-effective. Now my patients benefit from the sustaining effects of your technique in correcting the spine.”

- Daniel Claps, DC

I had a 2-level lumbar fusion in 2013. Since then, I have experienced loss of mobility, soreness, pulling, tightness, pain and general discomfort in my lower back and legs. I started IM=X® in May of last year, and have since seen a vast improvement. I have much more core strength which has reduced my pain, and enabled me to continue to be active and better manage the days that I do have pain. I am excited to share this amazing workout with friends, family and clients.”

- Catherine

IM=X® has been a game changer. I had spinal fusion surgery (L4/L5) in 2010, after being medically discharged from the military. I enjoyed an active lifestyle – horseback riding, softball, and working out in general – however, over time, lower back & hip discomfort made me think twice before regularly participating in the activities I loved. I began practicing on and off at a Pilates reformer studio six or seven years ago, but since beginning IM=X®, along with regular adjustments by Dr. Mag, everything has come into place. At 36 years old, I am in the best shape [mentally and physically] of my life. Some of the benefits I have experienced as a result of this program are: improved balance; better posture; improved strength and endurance; increased flexibility; better overall performance. Now, I am excited to share a gift that has brought so much peace, healing, and positivity to my life with others.”

- Megan

Spine stabilization exercises are crucial for a healthy spine. IM=X® trainers assist physical therapists in making patients physically fit…It’s common that a patient will learn an exercise in a clinic, only to repeat it at home with incorrect form. This is why the IM=X® program is effective — trainers work with the patient’s on repeating important exercises at the clinic…Abdominal and back strengthening exercises performed correctly will help people feel confident to resume an active lifestyle.”

- Advance for Directors of Rehabilitation

Don’t Call It Pilates. IM=X® is not Pilates or the Alexander Technique, but it is based on both disciplines…IM=X® was developed for the general public and the back care version for people with back problems…it not only develops long, lean muscles and flexibility, but also strengthens the spine and back… The routines are designed to not only tone and elongate muscles but also to improve posture…So try them and start reaping the benefits.”

- Fitness Magazine