For many aspiring new business owners, joining a franchise system is a no-brainer because franchises offers support and a greater chances of success (franchised businesses are 70% likely to succeed as opposed to only 30% of non-franchised new businesses). But when it comes down to which franchise to choose, there are many options – and the choices can seem overwhelming. There are some key advantages that you will benefit from when you join as an IM=X Franchise. Some unique identifiers are listed below.
IM=X® offers a lower Monthly Royalty Fee than any other boutique fitness franchises. Royalties for some franchises can be as high as 12% or more. IM=X® comes in at less than half of that amount, and royalties are only charged monthly, not weekly.
IM=X® also has a lower Brand Fund and the fee is fixed. Other competitors charge a percentage of gross revenue, and the amount is often much greater.
IM=X® provides a lower Studio Management Software Fee. IM=X® has had a relationship with our software provider for over 15 years and we pass along the generous discounts to our studios and never profit off our relationship with our vendors. Not only does this relationship offer valuable savings, but you save countless hours by receiving an IM=X® template that is already customized to your unique needs, and comprehensive training to utilize the software effectively.
IM=X® offers Tuition-Free Pilates Certifications. You read that right – TUITION FREE! Other Boutique concept competitors charge $2K-$5K for their fitness certifications. This will limit your pool of applicants. Furthermore, you have the ability to save on payroll by offering this unique incentive to candidates who receive the opportunity to propel their careers through our support. IM=X® Certification Programs are top notch and you can’t get them anywhere else.
Our Reformers are made in the USA and IM=X® makes one of the best on the market. They are built to last (some have been out there for over 20 years) and IM=X® doesn’t charge franchisees a monthly service maintenance fee. Our reformers are sturdy and are built to handle all different types of clients – from elite athletes to those recovering from injuries, and everyone in between. In addition to the IM=X® Reformer, IM=X® programming includes a number of other unique and proprietary equipment designs, like the IM=X® Wall Tower and IM=X® Platform, and the opportunity to combine formats into countless hybrid options for endless variety.
Many boutique fitness competitors are moving to the Private Equity model, where groups that own 15+ locations get all the corporate attention. If you only own one or two locations, it’s hard to get anyone to speak with you and answer questions. At IM=X®, you have a team you can reach out to at any time throughout the life of your business. Our team of experts in exercise science, equipment engineering, marketing, and operations are just a phone call away.
IM=X® has locations that have been open 17+ years, providing longevity other fitness competitors do not have. Many boutique fitness concepts are relatively new and don’t have the durability and lasting power of IM=X®. With hundreds of thousands of devotees across the country, you are stepping in to a brand name that is proven and established.
Our IM=X® programs are based on Exercise Science. Our founder (Elyse McNergney) is an Exercise Scientist who created and developed IM=X® so that clients can achieve their fitness goals and stay healthy. We train your staff in the Science behind everything we do, and you can rest assured that every IM=X® workout will deliver safe and effective results, every time.

