IM=X® pilates, inc. introduces IM=X® floorwork dvds
NEW YORK (July 1, 2006) – There is new hope for all those who long for lithe, lean “ballerina-like” bodies, but can’t afford pricey exercise studios and personal trainers. IM=X® Pilates, Inc., a New York-based fitness company, today introduces The IM=X® Floorwork DVDs; a 5 session series of Pilates-inspired DVDs consumers can use to get a tight and toned body in the privacy of their own homes.
“IM=X® was born out of the desire to engage and motivate people in ways that build-in wellness and life-long fitness,” according to IM=X® Pilates, Inc. founder Elyse McNergney. “By combining concepts, movements and routines from several fitness training approaches, the IM=X® program, which is significantly inspired by Pilates, is effective for a wide range of people with a wide range of fitness, strength and conditioning needs.”
The IM=X® (Integrated Movement Xercize) program blends the best of Pilates with strength training and cardiovascular conditioning. The five-set DVD series improves overall strength, body tone, flexibility and posture through basic and specialized training routines. With clear, step-by-step instructions and easy-to-follow demonstrations by IM=X® Master Trainers, the DVDs capture the challenge and creativity of IM=X® Pilates and make it accessible to anyone interested in exercise, regardless of body type or fitness level.
The collection features five complementary workouts that transform hips, thighs, abs, backs and arms and increase flexibility and agility. Innovative choreography and exercise science come together in IM=X® Basic Floorwork, the first DVD in the series. IM=X® Advanced Floorwork offers a more intense and demanding workout for faster results in a shorter period of time. IM=X® Pilates presents complex and challenging moves in a hybrid workout praised by experts for its clarity and power. The IM=X® Ring Workout targets problem areas like hips, thighs and abs. The small, lightweight, resilient hoop provides resistance to optimize strength development. An alternative to “sets” and “reps,” IM=X® Floor Motion is a choreographed floor dance in which one exercise seamlessly flows into the next.
IM=X® Pilates programs have been widely known in fitness circles for several years and have been cited by publications like The New York Times, Shape, Fitness, Fit, Glamour, Self and Physical Magazines, PilatesStyle, and more… IM=X® Pilates franchises are located across the country and the IM=X® Pilates certified trainers are active in most of the top 50 US cities. The East Coast Alliance (ECA), a fitness trade association, nominated the Floor Motion program for Best Original Workout.
There is a variety of IM=X® Pilates DVD workouts as well as equipment. Each DVD is fast-moving yet easy-to-follow. To receive discounts, order online at www.imxpilates.com. To order by phone, call 800-IMX-1336 (800-469-1336). To find an IM=X® Pilates Studio franchise, go to www.imxpilatesstudio.com.