IM=X® Pilates and Fitness has been an innovator in the boutique fitness industry for many years. Some might say that IM=X® opened up the first group pilates reformer studio in the country (back in 2000) on Seventh Avenue in New York City. Our founder, Elyse McNergney, had the vision to see that the boutique fitness industry was going to boom and created our certification programs and franchise system from scratch, far before other copycat concepts.
But enough about us. Where is the boutique fitness industry headed? To provide you some insight IM=X® has compiled some information from various industry sources and government data:
- bls.gov reports that Employment of fitness trainers and instructors is projected to grow 39 percent from 2020 to 2030, much faster than the average for all occupations.
- According to the 2022 MindBody MWI Fitness Report, 78% of people surveyed mentioned that wellness is more important than ever. What better way to wellness than working out at an IM=X® Pilates and Fitness franchise?
- The 2022 MindBody MWI report also states that 40% of consumers say the pandemic has negatively impacted their physical health. IM=X® Pilates and Fitness franchises offer an elite membership to specifically target people who feel they need additional support to improve their physical well being.
- Gymtimidation is a real problem – Google it. Many people don’t feel comfortable walking in to a gym and working out. Boutique Studios provide a community environment where you receive more attention and smaller class sizes than at big gyms. Here at IM=X® our own customers report back to our franchise owners that they love their franchised IM=X® Pilates and Fitness home and the results from our advanced workouts. Customers of all abilities are welcome to join.
- Innovation is important. There is nothing innovative about getting on a treadmill or doing a bicep curl. Boutique Pioneers like IM=X® Pilates and Fitness franchises have cutting edge programs that are not replicated at the big box gym.
Contact info@imxpilates.com to schedule a meeting on how you can enter the thriving boutique fitness market. IM=X® looks forward to speaking with you about your goals and showing you the path to developing a series of pilates franchise studios in your region.